Website Video Marketing, Video Spokesperson, and Web Commercials

Unigue integration of Webdesign, SEO, and Website Video Called Search to Sale™

Website video spokesperson & web commercials are a cost-effective marketing booster. Double or triple lead conversions rates. We provide actor, scripting consultation and installation. Our full service approach means you are buying a web revenue generating machine, not just a video. Site owners use spokesperson video to make a site more human, approachable, clear, compelling and distinct from competitor sites. There are both good and bad uses of this kind of web technology, just like any other marketing technique. The best use is always delivering straightforward, clear information that the visitor needs. The worst use is usually exemplified in trying and entertaining the visitor in some way. Remember, they did not visit your site to be entertained. They used a search engine to find information on a service or a product, not to watch what is obviously a sales pitch wrapped in a silly script. Website video has an identical function to any other element of the website. It is there to communicate about the service or product. It just happens to be the most powerful way to communicate your message, but still the message is no different. This is why embedded video commercials on a website cannot serve the same function as spokesperson video. The connection with the visitor is not the same. "Framed" web commercials can certainly be of great value for branding and credibility, but they cannot replace the face-to-face communication of a “half-body” borderless spokesperson delivering a powerful script.

Website Video Spokesperson Production

Websites come in many designs and with many levels of graphics and layout aesthetics. Visitors can forgive a company's website for being a little “homespun” looking as long as the content is meaningful and relevant. However, without the absolute best website video production values, your video element will not accomplish your goals. Since the illusion is that this is a real person standing on the website, it has to look and sound like a real person. The Hi-Def quality of the footage, control of the video compression and audio richness will allow the video to either connect instantly with the visitor or it will be completely ignored and possibly even be annoying.
Great video production begins with choosing the framing of the shot. Website video production is best framed most often as a half body shot, since that is the way humans converse. A person visualized at full body is like listening to someone from across the room. You can't have an intimate conversation with someone on the other side of the room.
The next step in website video production is post-processing. There are many programs commercially available to remove, or "chroma-key," the green screen from the footage to create a transparent alpha channel. Audio should be processed properly to “sweeten” the sound, removing room sound effects, and any other sound anomalies. In order to achieve the highest possible level of output quality for this type of video, the final file for a 30 second video should be in the 2 megabyte or less file size range.
This large video file will require that the website owner use a hi-quality Content Delivery Network to stream the video to the end-viewer. Only this kind of hi-bandwidth, co-localized server platform, with multiple Points Of Presence (POPs) has the capability to handle multiple simultaneous downloads of your video without causing stuttering or freezing of the playback. True streaming allows instant launch of the video and requires no buffer time whatsoever.